AI Frontier Lectures

Apr 30, 2025 · Industry Insights

Can ChatGPT Replace Your Shopping Assistant? Inside OpenAI’s New AI‑Powered Shopping Feature

OpenAI has rolled out a shopping‑focused upgrade to ChatGPT in GPT‑4o, letting users search for products, view curated cards with images, prices and reviews, and click direct purchase links, while claiming no commission and sparking debate over the future of AI‑driven e‑commerce.