Meituan Technology Team

Aug 12, 2021 · Artificial Intelligence

Adaptive Information Transfer Multi-task (AITM) Framework for Sequential User Conversion Modeling in Targeted Display Advertising

The Adaptive Information Transfer Multi‑task (AITM) framework integrates multi‑task learning with an attention‑based information‑transfer module to jointly model the sequential conversion chain in targeted display ads, mitigating class imbalance and boosting end‑to‑end user acquisition rates, as demonstrated by offline and online experiments.