NetEase Yanxuan Technology Product Team
Aug 22, 2022 · Industry Insights
How We Built a Transparent, Explainable Traffic Allocation System for E‑Commerce
This article details the design and implementation of a transparent, explainable traffic‑decision system for an e‑commerce platform, covering background challenges, directional principles, selection and targeting methods, PV value estimation, allocation algorithms, and the supporting data‑engineering and visualization infrastructure.
PV estimationalgorithmic fairnessexplainable AI
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