Xiaohongshu Tech REDtech
Oct 19, 2022 · Artificial Intelligence
Modeling and Optimizing Real‑Time Bidding for Xiaohongshu "Fries" Advertising
Xiaohongshu’s commercial team modeled the real‑time bidding process for its “Fries” ad product, derived an optimal linear‑programming bid formula, and implemented a simple two‑parameter PID‑controlled scheme that meets client pacing, delivery guarantees, and platform profit goals while using practical heuristics.
Real-Time Biddingadvertising optimizationalgorithmic strategy
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