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allocation algorithm

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Alimama Tech
Alimama Tech
Dec 1, 2021 · Big Data

Optimization Algorithms for Guaranteed Delivery Advertising in Double‑11 Interactive Campaign

During Double‑11, the team created two specialized allocation algorithms—a brand‑score‑driven primal‑dual method for guaranteed‑downline contracts and a guarantee‑and‑balance flow‑re‑ranking approach for guaranteed‑non‑downline contracts—both using near‑line dual adjustments to meet contract volumes while boosting interaction depth, repeat visits, and browsing time.

Big DataOptimizationadvertising
0 likes · 14 min read
Optimization Algorithms for Guaranteed Delivery Advertising in Double‑11 Interactive Campaign
Architecture Digest
Architecture Digest
Feb 2, 2018 · Cloud Computing

Design and Implementation of an Elastic Scaling Service on Alibaba ECS

This article explains why elastic scaling is needed for variable web traffic, describes how to build a cost‑effective, automatically adjustable service on Alibaba ECS using message queues, service refactoring, Docker deployment, logging, and a real‑time allocation algorithm, and shares practical lessons learned.

Alibaba ECSDockerallocation algorithm
0 likes · 9 min read
Design and Implementation of an Elastic Scaling Service on Alibaba ECS