JD.com Experience Design Center

Sep 17, 2021 · Product Management

Boost E‑Commerce Growth with Paid Membership: Design Strategies Across the User Lifecycle

This article explains the origins and definition of paid‑membership models, outlines their value for e‑commerce, and details a full‑link service design framework that guides product, operation, and design teams through pre‑payment, payment, post‑payment, and renewal phases to increase ARPU, LTV and user retention.