DataFunSummit

Feb 28, 2022 · Artificial Intelligence

UGC Sentiment Analysis Solutions and Applications in Taobao

This article presents a comprehensive overview of Taobao's user‑generated content (UGC) sentiment analysis pipeline, covering background, task definition, challenges, model architecture—including RoBERTa‑based extraction, sentiment‑knowledge pre‑training, and graph augmentation—personalized impression ranking, business impact cases, and future research directions.