Attribution | BestHub

Ctrip Technology

Sep 23, 2024 · Frontend Development

Intelligent Alert Attribution System for Ctrip Hotel Frontend: Design, Implementation, and Outcomes

This article details the design and deployment of an intelligent alert attribution system for Ctrip Hotel's front‑end, describing the background challenges, the unified data pool, weighted alert rules, three attribution algorithms, achieved improvements in accuracy and troubleshooting speed, and future enhancement plans.

AlertAttributiondata pipeline

0 likes · 18 min read

Intelligent Alert Attribution System for Ctrip Hotel Frontend: Design, Implementation, and Outcomes

DataFunTalk

Jul 15, 2024 · Big Data

Douyin Group E‑commerce Data Tracking Evolution, Solutions, and Attribution Practices

This article examines Douyin Group's e‑commerce data‑tracking journey, detailing the progression from early log collection to Log 3.0, the challenges posed by rapidly evolving user flows, and the comprehensive solution framework—including BTM/BCM management, SDK capabilities, and an attribution platform—that improves data quality, development efficiency, and attribution accuracy.

AttributionBig DataData Engineering

0 likes · 20 min read

Douyin Group E‑commerce Data Tracking Evolution, Solutions, and Attribution Practices

DataFunSummit

Sep 27, 2023 · Product Management

A Decade of User Growth in the General Entertainment Industry and Its Application to Tencent Video

This article reviews ten years of user growth (UG) development in the general entertainment sector, outlines three historical stages, and then details how Tencent Video sets realistic goals, integrates resources, designs growth plans, measures outcomes, and applies advanced attribution, revenue splitting, LTV modeling, and experimental validation to drive sustainable growth.

AttributionExperimentationLTV Modeling

0 likes · 15 min read

A Decade of User Growth in the General Entertainment Industry and Its Application to Tencent Video

Xianyu Technology

Sep 7, 2021 · Big Data

Analyzing Business Data Fluctuations and Attribution Methods

The article outlines a systematic framework for detecting abnormal KPI fluctuations in daily dashboards—verifying data accuracy, applying period‑over‑period and 3‑sigma rules, then attributing causes across product, competitor and market scopes using MECE‑based horizontal, vertical funnel, and cross analyses, and quantifying impacts with control‑variable, slot, marginal‑effect, prior‑judgment and difference‑in‑differences methods for rapid analyst response and potential automation.

AttributionBusiness IntelligenceKPI monitoring

0 likes · 7 min read

Analyzing Business Data Fluctuations and Attribution Methods

DeWu Technology

Mar 4, 2021 · Fundamentals

Dominance Analysis for Attribution in Data Analytics

The article explains that attribution analysis of metric declines requires a quantitative approach, introducing Dominance Analysis—a econometric technique that decomposes regression R² into variable-specific contributions by fitting all subset models, averaging marginal effects, ranking factors, and providing a Python implementation with the dominance‑analysis package illustrated on the Boston Housing dataset.

AttributionData AnalyticsPython

0 likes · 7 min read

Dominance Analysis for Attribution in Data Analytics

DataFunTalk

Feb 9, 2021 · Big Data

Design and Implementation of a Full‑Chain Marketing Data Product at NetEase Yanxuan

This article details NetEase Yanxuan's business background, market characteristics, data product requirements, and the end‑to‑end design of a full‑chain marketing data product, covering attribution, metric evaluation, analysis frameworks, scenario‑based recommendations, and practical Q&A for data‑driven growth.

AttributionBig DataMetric Evaluation

0 likes · 18 min read

Design and Implementation of a Full‑Chain Marketing Data Product at NetEase Yanxuan

DataFunTalk

Jan 9, 2021 · Big Data

Building a Traffic and Event‑Tracking System at NetEase Yanxuan: Tagging, Management, Attribution, and Quality Assurance

This article details how NetEase Yanxuan designed and implemented a comprehensive traffic system—including event‑tagging methods, a top‑down management framework, data‑quality controls, testing strategies, and attribution models—to turn fragmented user behavior into actionable e‑commerce insights.

AttributionBig DataProcess Automation

0 likes · 18 min read

Building a Traffic and Event‑Tracking System at NetEase Yanxuan: Tagging, Management, Attribution, and Quality Assurance

DataFunTalk

Nov 18, 2020 · Big Data

Meituan Waimai Traffic Data Collection, Data Warehouse Construction, and Application Practices

This article details Meituan Waimai's traffic data collection history, the design and implementation of its large‑scale data warehouse—including ODL, IDL, CDL, MDL, and DIM layers—along with attribution modeling, data governance, and practical applications for analytics and product development.

AttributionBig DataData Warehouse

0 likes · 26 min read

Meituan Waimai Traffic Data Collection, Data Warehouse Construction, and Application Practices