AUC Improvement

DataFunTalk

Mar 5, 2023 · Artificial Intelligence

Calibration4CVR: Representation Calibration for Multi‑Task Learning in Conversion Rate Prediction

This article reviews the evolution of CVR modeling from early ESMM to recent Calibration4CVR and NCS4CVR, introduces a representation‑calibration architecture that shares embeddings and applies calibrated MLP layers to improve CTR‑CVR multi‑task learning, and reports experimental AUC gains and future research directions.