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Alimama Tech

Jan 10, 2024 · Artificial Intelligence

Advances in Automated Bidding and Auction Mechanisms for Online Advertising

Advances in automated bidding for online ads have progressed from classic control and linear programming to reinforcement‑learning pipelines, offline and sustainable online RL, and finally generative‑model approaches, each enhancing decision strength, adaptability, and fairness while addressing simulation gaps, multi‑objective constraints, and real‑time efficiency.

auction designautomated biddinggenerative AI

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Advances in Automated Bidding and Auction Mechanisms for Online Advertising

Alimama Tech

Nov 28, 2023 · Artificial Intelligence

Evolution of Alibaba's AI-Driven Advertising Decision Technologies

The article traces Alibaba’s Alimama platform from classic control‑based bidding through linear programming and reinforcement‑learning approaches to generative‑AI‑driven strategies, detailing how deep‑learning models, offline and sustainable online RL frameworks, and large‑language‑model‑based bidding reshape automated auctions, fairness, and scalability in e‑commerce advertising.

AIadvertisingauction design

0 likes · 38 min read

Evolution of Alibaba's AI-Driven Advertising Decision Technologies

Alimama Tech

Feb 9, 2022 · Artificial Intelligence

Alibaba Mama Team Papers Selected for The Web Conference 2023 – Summaries of Five AI Research Works

The Alibaba Mama technical team secured five paper acceptances at The Web Conference 2023, presenting advances in unbiased delayed‑feedback conversion modeling, uncertainty‑regularized knowledge‑distilled CVR debiasing, feature‑aware probability calibration, coordinated two‑stage ad auctions, and scalable decoupled graph neural networks for large‑scale e‑commerce retrieval.

AICVRDelayed Feedback

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Alibaba Mama Team Papers Selected for The Web Conference 2023 – Summaries of Five AI Research Works

Alimama Tech

Sep 15, 2021 · Artificial Intelligence

Deep Neural Auction (DNA): End-to-End Optimization of Multi-Objective E‑commerce Advertising Auctions

Deep Neural Auction (DNA) integrates deep learning with mechanism design to end-to-end optimize multi-objective e-commerce ad auctions, preserving incentive compatibility and individual rationality, using differentiable sorting and set encoding, achieving superior revenue, CTR, CVR, and conversion metrics versus GSP variants in Alibaba experiments.

auction designdeep learningdifferentiable sorting

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Deep Neural Auction (DNA): End-to-End Optimization of Multi-Objective E‑commerce Advertising Auctions