iQIYI Technical Product Team

Aug 24, 2018 · Artificial Intelligence

Lookalike Audience Extension Algorithms in iQIYI Advertising: Tag‑Based and Machine‑Learning Approaches

iQIYI uses two Lookalike audience extension methods—tag‑based using weighted tag scoring and supervised machine‑learning using logistic regression with engineered DMP and ad behavior features—both improving ad performance, e.g., 20% higher Trueview completion and up to 60% lower conversion cost.