Hulu Beijing

Jan 25, 2021 · Product Management

What Hulu’s Generation Stream Study Reveals About the Next‑Gen TV Audience

Hulu’s Generation Stream study, conducted with Culture Co‑Op and industry experts, surveyed 2,500 U.S. viewers aged 13‑54, revealing that 90% watch TV via streaming, identifying three audience segments—‘Stream Most’, ‘Stream Only’, and ‘Stream Also’—and highlighting how streaming reshapes viewing habits and content expectations.