Inside ByteDance’s Trillion‑Scale Universal Tag Management Platform
ByteDance’s internally built “塔阁平台” (Tag Platform) powers Douyin e‑commerce’s trillion‑scale tag management and audience selection, handling over a thousand tag types, millions of audience combinations, and ten‑million QPS through a hybrid offline‑online architecture that combines Hive, ClickHouse, Bitmap compression, rule‑engine and materialized views, while ensuring high availability, low latency, and robust monitoring.
