Tagged articles

Audience Segmentation

3 articles · Page 1 of 1
Ubiquitous Tech
Ubiquitous Tech
Jun 8, 2025 · Big Data

Inside ByteDance’s Trillion‑Scale Universal Tag Management Platform

ByteDance’s internally built “塔阁平台” (Tag Platform) powers Douyin e‑commerce’s trillion‑scale tag management and audience selection, handling over a thousand tag types, millions of audience combinations, and ten‑million QPS through a hybrid offline‑online architecture that combines Hive, ClickHouse, Bitmap compression, rule‑engine and materialized views, while ensuring high availability, low latency, and robust monitoring.

Audience SegmentationBig DataBitmap
0 likes · 10 min read
Inside ByteDance’s Trillion‑Scale Universal Tag Management Platform
Bilibili Tech
Bilibili Tech
Feb 21, 2025 · Databases

Applying ClickHouse Bitmap and BSI Techniques for Real-Time Audience Selection in a Data Management Platform

By integrating ClickHouse bitmap structures, a dictionary service for dense ID mapping, and Bit‑Slice Indexes, Bilibili’s Data Management Platform now supports flexible, multi‑dimensional audience selection and profiling over petabyte‑scale data with minute‑level latency, cutting storage by over twenty‑fold and query times from hours to seconds.

Audience SegmentationBSIBig Data
0 likes · 23 min read
Applying ClickHouse Bitmap and BSI Techniques for Real-Time Audience Selection in a Data Management Platform
Model Perspective
Model Perspective
Jun 24, 2022 · Fundamentals

How to Quantify TV Drama 'Sweetness': Modeling, Scoring, and Audience Preferences

This article explores how to define the 'sweetness' of TV drama scenes, proposes a mathematical model to evaluate and score a series' sweetness, applies the model to a familiar show, discusses acceptable sweetness ranges, segments audiences by preference, and provides a sample review focusing on sweetness.

Audience SegmentationSentiment AnalysisTV drama
0 likes · 3 min read
How to Quantify TV Drama 'Sweetness': Modeling, Scoring, and Audience Preferences