Alibaba Cloud Developer

Oct 9, 2018 · Artificial Intelligence

How AI-Powered Audience Selection Boosted Brand Conversion by 47%

An in‑depth case study of a brand’s Uni‑Marketing strategy reveals how AI‑driven audience selection, multi‑direction diffusion, and custom predictive models increased the O→IPL conversion rate by 47%, detailing the data pipelines, feature engineering, model training, evaluation metrics, and practical challenges.