automated bidding

Alimama Tech

Jan 10, 2024 · Artificial Intelligence

Advances in Automated Bidding and Auction Mechanisms for Online Advertising

Advances in automated bidding for online ads have progressed from classic control and linear programming to reinforcement‑learning pipelines, offline and sustainable online RL, and finally generative‑model approaches, each enhancing decision strength, adaptability, and fairness while addressing simulation gaps, multi‑objective constraints, and real‑time efficiency.

Generative AIauction designautomated bidding

0 likes · 25 min read

Advances in Automated Bidding and Auction Mechanisms for Online Advertising

Alimama Tech

Oct 18, 2023 · Artificial Intelligence

Incentive-Compatible Auction Mechanisms for Automated Bidding with Budget and ROI Constraints

The paper presents incentive‑compatible, individually rational auction mechanisms for automated ad bidding where advertisers report private budget and ROI constraints, characterizes feasible allocation and payment rules via monotone budget functions, introduces a personalized ranking‑score auction using a “key ROI,” and demonstrates through experiments that the design achieves near‑optimal welfare and revenue while ensuring truthful reporting.

ROIauction theoryautomated bidding

0 likes · 17 min read

Incentive-Compatible Auction Mechanisms for Automated Bidding with Budget and ROI Constraints

Alimama Tech

Aug 16, 2023 · Artificial Intelligence

Personalized Automated Bidding Framework (PerBid) for Fairness‑Aware Online Advertising

PerBid introduces a personalized automated bidding framework that creates context‑aware RL agents for advertiser clusters using a profiling network to embed static and dynamic campaign features, and experiments on Alibaba’s display‑ad platform show up to 10.85% performance gains while markedly improving fairness across heterogeneous advertisers.

automated biddingfairnessonline advertising

0 likes · 23 min read

Personalized Automated Bidding Framework (PerBid) for Fairness‑Aware Online Advertising

Alimama Tech

Apr 3, 2023 · Artificial Intelligence

AI-Generated Bidding (AIGB): Using Generative Models for Automated Advertising Bidding

AI‑Generated Bidding (AIGB) replaces reinforcement‑learning with a conditional generative model that learns the joint distribution of bids, objectives and constraints from historical trajectories, enabling interpretable, diverse, constraint‑aware bidding strategies that improve efficiency, scalability and explainability for large‑scale advertising platforms.

Generative AIadvertisingautomated bidding

0 likes · 15 min read

AI-Generated Bidding (AIGB): Using Generative Models for Automated Advertising Bidding