Video Encoding Standards: Evolution, Patents, and Industry Adoption in Chinese Streaming Platforms
Video encoding standards—from H.264 to AV1 and China’s AVS series—have successively doubled compression efficiency, lowering bandwidth and storage costs, while patent royalties steer industry adoption, prompting Chinese platforms like iQIYI to develop proprietary, high‑speed encoders and prepare for next‑gen codecs such as AVS3 and H.266.