Baidu Geek Talk

Nov 9, 2022 · Backend Development

Baidu Contract Advertising Platform: Microservices Architecture Evolution and Best Practices

The article examines Baidu's Contract Advertising Platform, detailing its shift from a monolithic, siloed design to a DDD‑driven microservices architecture using COLA, CQRS, and layered governance, and shares best practices for handling complex B2B advertising scenarios, service iteration, and evolving business needs.