网易UEDC
Aug 16, 2017 · Product Management
How Behavior Design Shapes User Actions: From Fogg’s Model to Practical Product Strategies
This article explores the evolution of human‑computer interaction across PC, mobile, and AI eras, explains B.J. Fogg’s B=MAT behavior model, and offers practical design tactics—such as motivation hooks, cost reduction, and conditioned reminders—to influence user behavior in modern digital products.
B.J. Foggbehavior designinteraction design
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