Architecture Digest

Nov 13, 2022 · Backend Development

Evolution of Baidu Contract Advertising Platform: From Monolith to Microservices

This article examines the technical challenges of B‑end contract advertising systems, tracing the evolution of Baidu's ad‑placement platform from a monolithic architecture through multiple business stages to a domain‑driven microservices design, and discusses service governance, observability, anti‑corruption, and iterative development practices.