DataFunSummit

Aug 21, 2024 · Artificial Intelligence

Causal Debiasing in Ant Group Marketing Recommendation: Data Fusion and Backdoor Adjustment

This article introduces causal debiasing techniques for Ant Group's marketing recommendation systems, detailing background biases, causal graph analysis, a meta‑learning data‑fusion model (MDI), backdoor‑adjustment methods, extensive experiments on public and internal datasets, and real‑world deployment results.