Alimama Tech

Aug 30, 2024 · Operations

How a Bi‑Objective Local Search Improves Contract Ad Inventory Allocation

This article presents a bi‑objective inventory allocation model for guaranteed‑delivery advertising that simultaneously maximizes impressions for new orders and balances supply distribution, and introduces a fast alternating local‑search algorithm (BOLS) that outperforms popular multi‑objective evolutionary algorithms and the commercial solver Gurobi in extensive experiments.