bidding optimization

Alimama Tech

Oct 13, 2021 · Artificial Intelligence

Multi-Agent Cooperative Bidding Game Framework for Multi-Objective Optimization in Online Advertising

The paper presents MACG, a multi‑agent cooperative bidding game that integrates a global objective with individual advertiser goals, derives optimal bidding formulas, employs a strategy network and evolutionary search to tune parameters, and demonstrates over‑5% metric gains and stable 15‑day performance in Taobao’s online advertising platform.

Multi-Agent Reinforcement LearningReal-Time BiddingTaobao advertising platform

0 likes · 18 min read

Multi-Agent Cooperative Bidding Game Framework for Multi-Objective Optimization in Online Advertising

DataFunTalk

Sep 25, 2019 · Artificial Intelligence

Practical Exploration of OCPC Advertising Algorithm at Phoenix New Media

This article presents a comprehensive overview of the OCPC (Optimized Cost Per Click) advertising algorithm deployed by Phoenix New Media, detailing its background, problem definition, two‑price mechanism, smart bidding, CVR estimation techniques, online learning architecture, challenges such as data sparsity and conversion delay, and future research directions.

CVR estimationMachine LearningOCPC

0 likes · 15 min read

Practical Exploration of OCPC Advertising Algorithm at Phoenix New Media