37 Interactive Technology Team

Nov 6, 2023 · Industry Insights

Boost Ad Conversions: Billing Models, Look-Alike Targeting, and In-App Event Tracking

An in-depth look at the advertising conversion funnel explains each stage, compares CPM, CPC, CPI and CPA billing models, outlines how platforms use look-alike algorithms, and details the logic of selecting timely in-app callback events and related-behavior analysis to boost conversion rates.