21CTO

Aug 2, 2024 · Product Management

Why Google’s goo.gl Shutdown Matters and Which URL Shortener to Use Next

The article explains how Google’s decision to retire the goo.gl URL shortener impacts users, outlines the timeline of its phase‑out, and evaluates alternative services such as Firebase Dynamic Links, Bitly, TinyURL and dub.co, highlighting the challenges of relying on a single provider.