Model Perspective

Jul 3, 2026 · Industry Insights

Understanding “Beng Laotou” and “Beng Ayi” Through Two Analytical Models

The article examines the Chinese livestream scams known as “Beng Laotou” and “Beng Ayi,” interpreting them as manifestations of emotional capitalism, analyzing their three operational stages, trust‑signal dynamics, and the technological and market forces that turn them into a scalable industry.