Dec 1, 2021 · Industry Insights

How to Measure Brand Impact: Audience Reach, Coverage Models, and Causal Testing

This article presents a comprehensive framework for evaluating brand effectiveness by measuring audience communication ability, applying target‑audience coverage and incremental coverage models, assessing brand awareness through online behavior and surveys, and using AB testing and propensity‑score matching to derive causal insights.

AB testingPropensity Score Matchingaudience reach

0 likes · 13 min read

58UXD

Mar 4, 2020 · Product Management

How Visual Hammer and Positioning Can Transform Your Brand Identity

This article explains the concept of a visual hammer, its relationship with positioning, why many Chinese companies lack brand awareness, and provides practical examples—from shape and color to packaging and celebrity endorsements—showing how repeated, focused visual cues can embed a brand in consumers' minds.

Marketingbrand awarenessbranding

0 likes · 19 min read