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58UXD
58UXD
Oct 10, 2022 · Product Management

How 58 Home Service Revamped Its Design System to Deliver a Unified Brand Experience

This article explains how 58 Home Service transformed its design system across three development stages—product‑centered, consumer‑centered, and human‑centric—to create a consistent brand experience, outlining core visual principles, grid and typography guidelines, and the overall architecture that supports efficient, emotionally resonant product design.

Brand ExperienceProduct DesignUI Principles
0 likes · 7 min read
How 58 Home Service Revamped Its Design System to Deliver a Unified Brand Experience
网易UEDC
网易UEDC
Dec 13, 2017 · Product Management

Designing NetEase Snail Reading: Brand Experience from Zero to Launch

Over the past year, I independently led the design of NetEase’s new reading app “Snail Reading,” covering brand research, visual identity, UI/UX, motion design, and design guidelines, sharing the process, principles, and insights that helped the product achieve multiple awards and a cohesive brand experience.

Brand ExperienceUI/UXdesign system
0 likes · 13 min read
Designing NetEase Snail Reading: Brand Experience from Zero to Launch