Alibaba Cloud Developer

Oct 10, 2018 · Artificial Intelligence

How Alibaba’s Uni‑Marketing Boosted Brand Conversions with AI‑Driven Audience Selection

This article details Alibaba's Uni‑Marketing case study where a brand‑targeted audience selection algorithm, built on big‑data and AI techniques, improved the O→IPL deepening rate by 47% during the New‑Year Festival, outlining the technical pipeline, models, evaluation metrics, challenges, and future directions.