How Alibaba’s Brand‑Level Ranking Boosts E‑Commerce Clicks with Attention‑GRU

This article presents Alibaba’s first brand‑level ranking system that personalizes product ordering by modeling user brand preferences with an enhanced Attention‑GRU, detailing feature engineering, model improvements, extensive offline experiments on a massive Tmall dataset, and a successful online A/B test that increased CTR, ATIP, and GMV.

Deep Learningattention GRUbrand ranking

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Alibaba Cloud Developer

Jul 18, 2018 · Artificial Intelligence

How Alibaba’s Brand‑Level Ranking Boosts E‑Commerce Clicks with Attention‑GRU

This paper presents Alibaba's first brand‑level ranking system that personalizes brand ordering on e‑commerce platforms by designing brand features and extending an Attention‑GRU model with three key improvements, demonstrating significant offline and online performance gains on the Tmall marketplace.

attention GRUbrand rankinge-commerce recommendation

0 likes · 27 min read