DataFunSummit
Jun 13, 2024 · Product Management
Data‑Driven KOL Marketing Strategies for Game Growth in Western Markets
This article explains how Tencent IEGG leverages data‑driven KOL marketing across four key scenarios—budget planning, KOL evaluation, performance measurement, and competitor monitoring—to address cultural differences, optimize spend, and boost game adoption in the European‑American PC and console markets.
Budget PlanningCompetitive MonitoringEvaluation Framework
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