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Feb 18, 2026 · Product Management

How Traditional Product Managers Can Find Their AI‑Era Role as Business‑AI Translators

The article examines the anxiety and hype surrounding AI, argues that product managers should shift from building AI‑native apps to embedding AI capabilities, defines the "business‑AI translator" role, and provides concrete frameworks, scenarios, and step‑by‑step methods for discovering and validating AI‑enabled opportunities in everyday product work.