Liulishuo Tech Team
Nov 23, 2022 · Product Management
Understanding and Estimating Lifetime Value (LTV) in Business: Concepts, Methods, and Applications
This article explains the concept of Lifetime Value (LTV), presents a two‑step estimation method based on purchase pathways, evaluates model accuracy with real data, and discusses practical applications such as acquisition guidance, fine‑grained operations, and product iteration decisions.
CACCustomer Lifetime ValueData Modeling
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