AI Engineering

Jun 29, 2026 · Artificial Intelligence

How Coinbase Halved AI Costs While Token Usage Continued to Surge

In June, Coinbase CEO Brian Armstrong revealed an internal AI cost‑optimization program that cut the company's AI dollar spend by almost 50% while token consumption kept growing exponentially, achieved through five concrete measures involving model defaults, intelligent routing, cache reuse, context trimming, and transparent usage monitoring.