Causal Inference

Alimama Tech

Jun 21, 2024 · Artificial Intelligence

CausalMMM: Learning Causal Structure for Marketing Mix Modeling

CausalMMM introduces an encoder‑decoder framework that automatically discovers heterogeneous, interpretable causal graphs among advertising channels while modeling temporal decay and saturation, using Granger‑based variational inference, and achieves over 5.7% improvement in causal structure learning and significant GMV prediction gains on Alibaba’s data.

Causal InferenceGraph Neural Networksmarketing mix modeling

0 likes · 16 min read

CausalMMM: Learning Causal Structure for Marketing Mix Modeling

Didi Tech

May 9, 2023 · Artificial Intelligence

An Introduction to Didi’s Marketplace: Mechanism Design, Decision Intelligence, Operations Research, Reinforcement Learning, and Causal Inference

The article introduces Didi’s large‑scale ride‑hailing marketplace, explaining how mechanism design, decision intelligence, operations research, reinforcement learning, and causal inference are combined to create fair, efficient, data‑driven matching, routing, and incentive systems that tackle massive two‑sided market challenges.

Causal InferenceDidiMarketplace

0 likes · 17 min read

An Introduction to Didi’s Marketplace: Mechanism Design, Decision Intelligence, Operations Research, Reinforcement Learning, and Causal Inference

Didi Tech

May 11, 2021 · Artificial Intelligence

Continuous Causal Forest: Extending Uplift Modeling to Multi‑dimensional Continuous Treatments in Ride‑hailing Pricing

By extending binary causal forests with a Continuous Average Partial Effect statistic, the Continuous Causal Forest enables uplift modeling for multi‑dimensional continuous treatments such as ride‑hailing pricing, delivering superior Qini scores and over 15% ROI improvement while simplifying implementation and reducing deployment costs.

Causal InferenceRide-hailingcontinuous treatment

0 likes · 10 min read

Continuous Causal Forest: Extending Uplift Modeling to Multi‑dimensional Continuous Treatments in Ride‑hailing Pricing