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The article explains that successful enterprise digital transformation depends on people rather than technology, outlines the essential leadership roles such as CEO, CDO, CIO, CFO, and CMO, describes the three stages of digital maturity, and offers guidance on selecting the right leaders to drive change.
The article outlines a comprehensive CDO action guide, presenting ten practical steps—including executive sponsorship, appointing a chief digital officer, setting clear strategic goals, adopting agile development, measuring economic impact, and fostering an innovative culture—to help enterprises navigate and succeed in digital transformation.
Although a recent Altimeter study highlighted the CMO as a potential champion of digital transformation, this article argues that the true leadership of enterprise-wide digital change must rest with the CEO and a cross‑functional team—including the COO, CIO, and CDO—because transformation involves people, processes, and security, not just marketing.