Data Integration and Governance

Dec 11, 2025 · Industry Insights

Why Does a Years‑Old Data Middle Platform Still Require Manual Data Requests for Channel Analysis?

The article examines why a three‑year‑old data middle platform still forces analysts to chase data across departments for channel analysis, identifies four root causes—from mismatched definitions to insufficient serviceization—and proposes concrete steps to shift governance upstream, build a business‑focused data product layer, embed quality checks, and treat data as an operable product.