360 Tech Engineering
Jan 3, 2024 · Product Management
What Is User Acquisition (Buy‑Volume) and How to Choose Effective Advertising Channels
The article explains the concept of "buy‑volume" user acquisition for mobile apps, outlines internal and external advertising channels such as search ads, feed ads, app‑store ads and KOL promotions, and provides a framework for selecting, evaluating and optimizing these channels based on product stage, target audience, budget and ROI metrics.
Mobile AdvertisingROIchannel selection
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