Baidu MEUX

Dec 27, 2023 · Product Management

How Baidu’s ‘Ask‑Ask’ IP Upgrade Boosted User Engagement and Brand Warmth

This case study details Baidu’s ‘Ask‑Ask’ real‑time consulting platform’s IP character upgrade, outlining the background, design strategy, refined personality traits, visual enhancements, activity applications, UI integration, and AI‑driven production improvements, demonstrating how a more emotive, youthful avatar strengthens user connection and expands brand impact.