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May 7, 2026 · Industry Insights

OpenAI Rolls Out ChatGPT Ads Platform – User Targeting, Pricing, and Strategy

OpenAI has moved from a limited ad test in February to a full‑scale ChatGPT Ads platform after the GPT‑5.5 Instant release, detailing how it infers user interest through memory, separates ad slots from answers, sets premium pricing, and balances free‑user controls with privacy safeguards.