21CTO

Apr 22, 2021 · Product Management

How Bilibili’s CEO Chen Rui Turned a Niche Video Site into a Youth Culture Powerhouse

The article chronicles Chen Rui’s journey from a Kingsoft antivirus leader to Bilibili’s CEO, highlighting his strategic decisions, community‑centric product management, and the platform’s evolution into a dominant cultural hub for China’s Gen‑Z users.