click-through rate prediction

Alimama Tech

May 23, 2022 · Artificial Intelligence

Alibaba Mama Team Papers Accepted at KDD 2022 and Other Top Conferences

The Alibaba Mama technical team secured five paper acceptances at the prestigious KDD 2022 conference, presenting advances such as curriculum‑guided Bayesian reinforcement learning for ROI‑constrained bidding, adversarial‑gradient driven exploration for click‑through‑rate prediction, externality‑aware transformers for e‑commerce ads, multi‑modal multi‑query pretraining, and generative‑replay streaming graph neural networks.

Advertising BiddingKDD 2022Machine Learning

0 likes · 10 min read

Alibaba Mama Team Papers Accepted at KDD 2022 and Other Top Conferences

Ctrip Technology

Jul 29, 2016 · Artificial Intelligence

Deep Learning for Multi‑field Categorical Data: Click‑Through Rate Prediction and Model Comparisons

This article presents a deep‑learning‑based approach to multi‑field categorical data, explains FM and FNN embeddings, compares several click‑through‑rate prediction models on Criteo and iPinYou datasets, and demonstrates that factorisation‑machine‑supported neural networks significantly outperform logistic regression and other baselines.

Deep Learningadvertisingclick-through rate prediction

0 likes · 15 min read

Deep Learning for Multi‑field Categorical Data: Click‑Through Rate Prediction and Model Comparisons