Alimama Tech

Aug 25, 2021 · Artificial Intelligence

Advertising Creative Optimization Using Hybrid Bandit Models

The article describes Alibaba Moments’ advertising creative optimization platform, which uses hybrid bandit models that combine visual‑aware ranking priors with exploration‑exploitation algorithms such as Thompson Sampling and LinUCB to dynamically select whole creatives or individual elements, improving click‑through rates and mitigating cold‑start challenges.