Cloud Music User Push Notification Optimization: Practices and Insights

Cloud Music revamped its push‑notification system by separating business and channel layers, integrating a unified delivery platform, tailoring messages to Android manufacturers, adding new push channels, refining frequency and copy controls, and using AI‑generated creatives, which together doubled click‑through rates and nearly doubled total click users within two months.

A/B testingAIGC Content GenerationAlgorithm Optimization

0 likes · 23 min read

Cloud Music User Push Notification Optimization: Practices and Insights

Data Thinking Notes

Dec 5, 2022 · Big Data

How NetEase Cloud Music Cut Storage Costs by 30% Through Data Governance

This article details NetEase Cloud Music's year‑long data governance initiative, covering data background, governance strategy, project plan, practical actions, results, and future outlook, and shows how metadata‑driven management reduced storage by over 30% while improving reliability and efficiency.

Big DataCost OptimizationData Governance

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How NetEase Cloud Music Cut Storage Costs by 30% Through Data Governance

DataFunSummit

Sep 10, 2022 · Big Data

Application of Multi‑Dimensional Analysis in NetEase Cloud Music's Social Innovation Business

The talk explains how NetEase Cloud Music leverages multi‑dimensional analysis across its social innovation apps, detailing business background, use‑case scenarios, technology choices, data‑platform architecture, and future plans to enable self‑service analytics and improve data efficiency.

Data WarehousingMulti-dimensional Analysiscloud music

0 likes · 12 min read

Application of Multi‑Dimensional Analysis in NetEase Cloud Music's Social Innovation Business

DataFunSummit

Feb 8, 2022 · Big Data

User Segmentation Data‑Driven Operations Intelligent Decision Engine: Data Development Practice at NetEase Cloud Music

This article details the design, challenges, and implementation of NetEase Cloud Music's user‑segmentation data‑driven operation decision engine, covering project background, product architecture, data‑warehouse responsibilities, development workflow, optimization strategies, and the resulting performance and future outlook.

User Segmentationcloud musicdata ops

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User Segmentation Data‑Driven Operations Intelligent Decision Engine: Data Development Practice at NetEase Cloud Music

DataFunTalk

Nov 9, 2021 · Big Data

Data Governance Practices at NetEase Cloud Music: Warehouse Overview, Data Standards, Event Tracking, and Asset Management

This article details NetEase Cloud Music's data governance journey, covering the challenges of massive and complex data, the design of a multi‑layered data warehouse, the establishment of data and event‑tracking standards, asset lifecycle management, and future automation plans.

Data Warehouseasset managementcloud music

0 likes · 20 min read

Data Governance Practices at NetEase Cloud Music: Warehouse Overview, Data Standards, Event Tracking, and Asset Management

DataFunTalk

Jun 5, 2021 · Big Data

Building and Evolving a Data Service Platform for NetEase Cloud Music

The article details how NetEase Cloud Music co‑built a unified data service platform with NetEase YouShu, describing its architecture, phased development from internal use to online high‑concurrency services, feature enhancements such as API marketplace, multi‑source support, parameter conversion, and future roadmap for broader data products.

API PlatformBackendBig Data

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Building and Evolving a Data Service Platform for NetEase Cloud Music