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NetEase Cloud Music Tech Team
NetEase Cloud Music Tech Team
Apr 23, 2024 · Mobile Development

Cloud Music User Push Notification Optimization: Practices and Insights

Cloud Music revamped its push‑notification system by separating business and channel layers, integrating a unified delivery platform, tailoring messages to Android manufacturers, adding new push channels, refining frequency and copy controls, and using AI‑generated creatives, which together doubled click‑through rates and nearly doubled total click users within two months.

A/B TestingAIGC Content GenerationMobile App Engagement
0 likes · 23 min read
Cloud Music User Push Notification Optimization: Practices and Insights
NetEase Cloud Music Tech Team
NetEase Cloud Music Tech Team
Dec 21, 2023 · Artificial Intelligence

Video and Image Technologies in NetEase Cloud Music: Architecture, Algorithms, and Applications

The article examines NetEase Cloud Music’s video and image technology stack—covering a four‑module architecture, algorithms for content understanding, intelligent production, moderation, and interactive effects—and explains how these systems enhance user experience, streamline backend processing, and position the platform for future AIGC‑driven innovations.

AI algorithmsImage Recognitioncloud music
0 likes · 11 min read
Video and Image Technologies in NetEase Cloud Music: Architecture, Algorithms, and Applications
NetEase Cloud Music Tech Team
NetEase Cloud Music Tech Team
Oct 17, 2023 · Frontend Development

Supporting Core Homepage Scenarios with Visual Building and Low-Code: NetEase Cloud Music Case Study

NetEase Cloud Music’s Lingqu visual‑building platform lets a single front‑end developer drag‑and‑drop DSL cards to design, deploy and manage the high‑traffic Discovery and Music homepage flows, delivering near‑native performance, dynamic iteration, data‑decoupled sourcing, fine‑grained targeting and comprehensive quality‑assurance without traditional release cycles.

DSLFrontendcloud music
0 likes · 11 min read
Supporting Core Homepage Scenarios with Visual Building and Low-Code: NetEase Cloud Music Case Study
NetEase Cloud Music Tech Team
NetEase Cloud Music Tech Team
Jan 4, 2023 · Artificial Intelligence

Relevance Modeling and Ranking for Cloud Music Video Search

The paper details Cloud Music’s video‑search pipeline—query understanding, recall, relevance, ranking and re‑ranking—highlighting challenges such as ambiguous content, timeliness and multi‑objective goals, and describes two deployed models (a twin‑tower aspect relevance network and a click‑graph propagator) that together boost click‑through rate by 1.5 % and effective CTR by 2.3 %.

Deep LearningMultimodalRanking
0 likes · 24 min read
Relevance Modeling and Ranking for Cloud Music Video Search
Data Thinking Notes
Data Thinking Notes
Dec 5, 2022 · Big Data

How NetEase Cloud Music Cut Storage Costs by 30% Through Data Governance

This article details NetEase Cloud Music's year‑long data governance initiative, covering data background, governance strategy, project plan, practical actions, results, and future outlook, and shows how metadata‑driven management reduced storage by over 30% while improving reliability and efficiency.

HadoopSparkcloud music
0 likes · 17 min read
How NetEase Cloud Music Cut Storage Costs by 30% Through Data Governance
DataFunSummit
DataFunSummit
Sep 10, 2022 · Big Data

Application of Multi‑Dimensional Analysis in NetEase Cloud Music's Social Innovation Business

The talk explains how NetEase Cloud Music leverages multi‑dimensional analysis across its social innovation apps, detailing business background, use‑case scenarios, technology choices, data‑platform architecture, and future plans to enable self‑service analytics and improve data efficiency.

Big DataData WarehousingMulti-dimensional Analysis
0 likes · 12 min read
Application of Multi‑Dimensional Analysis in NetEase Cloud Music's Social Innovation Business
DataFunSummit
DataFunSummit
Feb 8, 2022 · Big Data

User Segmentation Data‑Driven Operations Intelligent Decision Engine: Data Development Practice at NetEase Cloud Music

This article details the design, challenges, and implementation of NetEase Cloud Music's user‑segmentation data‑driven operation decision engine, covering project background, product architecture, data‑warehouse responsibilities, development workflow, optimization strategies, and the resulting performance and future outlook.

Big Datacloud musicdata ops
0 likes · 15 min read
User Segmentation Data‑Driven Operations Intelligent Decision Engine: Data Development Practice at NetEase Cloud Music
DataFunTalk
DataFunTalk
Jun 5, 2021 · Big Data

Building and Evolving a Data Service Platform for NetEase Cloud Music

The article details how NetEase Cloud Music co‑built a unified data service platform with NetEase YouShu, describing its architecture, phased development from internal use to online high‑concurrency services, feature enhancements such as API marketplace, multi‑source support, parameter conversion, and future roadmap for broader data products.

API PlatformBackendBig Data
0 likes · 16 min read
Building and Evolving a Data Service Platform for NetEase Cloud Music