JD.com Experience Design Center

Feb 23, 2023 · Product Management

How JD Cloud Crafts a Unified Visual Identity: Design Principles & Guidelines

This article explains JD Cloud's visual design system, detailing the design thinking, core principles, color and texture usage, grid and size specifications, and the composition of 3D, 2.5D, and linear icons to create a consistent, technology‑focused brand image across multiple scenarios.