Thought Artisan

Mar 17, 2026 · R&D Management

Design Fundamentals: Process Models, Cognitive Principles & Building Great Designers

This article summarizes key insights from a design book covering design definition (Idea, Implementation, Interaction), conceptual integrity, design process models (Rational, Co-Evolution, Bazaar, Spiral), collaboration challenges, cognitive aspects (rationalism vs empiricism, user models, constraints, elegance), and practices for cultivating great designers through critique, varied experience, and protecting focus.