COLD | BestHub

DataFunSummit

Sep 10, 2021 · Artificial Intelligence

Advances in Pre‑Ranking: The COLD System for Large‑Scale Advertising

This article reviews the evolution of coarse‑ranking in large‑scale ad systems, explains the two main technical routes—set selection and precise value estimation—introduces the Computing‑Power‑Cost‑Aware Online Lightweight Deep (COLD) pre‑ranking framework, and presents experimental results and future directions for deeper integration with fine‑ranking.

COLDadvertisingdeep learning

0 likes · 21 min read

Advances in Pre‑Ranking: The COLD System for Large‑Scale Advertising

DataFunTalk

Feb 21, 2021 · Artificial Intelligence

Advances in Pre‑Ranking for Large‑Scale Advertising: The COLD Framework and Its Technical Evolution

This article reviews the development history, technical routes, and recent breakthroughs of pre‑ranking (coarse ranking) in large‑scale advertising systems, focusing on Alibaba's COLD (Computing‑power‑cost‑aware Online and Lightweight Deep) framework, its model design, engineering optimizations, experimental results, and future research directions.

COLDadvertisingmachine learning

0 likes · 20 min read

Advances in Pre‑Ranking for Large‑Scale Advertising: The COLD Framework and Its Technical Evolution

DataFunTalk

Aug 18, 2020 · Artificial Intelligence

COLD: A Next‑Generation Pre‑Ranking System for Online Advertising

The article introduces COLD, a computing‑power‑aware online and lightweight deep pre‑ranking system for Alibaba's targeted ads, detailing its evolution from static CTR models to vector‑inner‑product models, its flexible network architecture with feature‑selection via SE blocks, engineering optimizations such as parallelism, column‑wise computation, Float16 and MPS, and demonstrates superior offline and online performance through extensive experiments.

COLDfeature selectionmachine learning

0 likes · 11 min read

COLD: A Next‑Generation Pre‑Ranking System for Online Advertising