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Baidu Tech Salon
Baidu Tech Salon
May 27, 2024 · Artificial Intelligence

Intelligent Agent Technology in Commercial Advertising Platforms: Architecture and Applications

The paper describes Baidu’s AI‑native advertising platform that employs a multi‑agent architecture built on large‑language models—combining large‑small model collaboration, domain SOP‑driven coordination, and long‑term memory—to enable natural‑language understanding, proactive planning, execution and human‑like responses, illustrated by GBI analytics and JarvisBot operations, delivering higher consumption, accuracy, speed and efficiency.

AI-native platformsAIOpsBusiness Intelligence
0 likes · 16 min read
Intelligent Agent Technology in Commercial Advertising Platforms: Architecture and Applications
Baidu Geek Talk
Baidu Geek Talk
May 27, 2024 · Artificial Intelligence

Baidu Commercial Advertising Platform Multi-Agent Architecture: From Theory to Practice

Baidu’s Commercial Advertising Platform employs a multi‑agent architecture that combines large‑ and small‑model collaboration, SOP‑driven task decomposition, and long‑term memory to transform natural‑language queries into precise, personalized advertising actions, achieving up to 98.5% parsing accuracy and cutting analysis time from over 30 minutes to under one minute.

AI AgentBaiduERNIE Bot
0 likes · 17 min read
Baidu Commercial Advertising Platform Multi-Agent Architecture: From Theory to Practice