58UXD
58UXD
Dec 22, 2017 · Product Management

What Business Models Power Popular Games? Lessons from PUBG for Product Designers

This article explores how the wildly successful game PUBG illustrates various internet business models, explains the components of a business model, examines common ecosystem and freemium models, details advertising and revenue streams of 58.com, and shares design strategies for large‑scale B‑end products.

AdvertisingB2B designProduct Design
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What Business Models Power Popular Games? Lessons from PUBG for Product Designers