Baidu MEUX

Feb 1, 2023 · Product Management

Revamping Baidu Tieba Interaction: Design Methods that Boost User Engagement

This article outlines Baidu Tieba’s systematic redesign of its interaction experience—clarifying information, streamlining user paths, and adding surprising gameplay—to boost community engagement and create a positive feedback loop through detailed case studies and design guidelines that can be applied to other platforms.