Alimama Tech
Apr 3, 2023 · Artificial Intelligence
AI-Generated Bidding (AIGB): Using Generative Models for Automated Advertising Bidding
AI‑Generated Bidding (AIGB) replaces reinforcement‑learning with a conditional generative model that learns the joint distribution of bids, objectives and constraints from historical trajectories, enabling interpretable, diverse, constraint‑aware bidding strategies that improve efficiency, scalability and explainability for large‑scale advertising platforms.
advertisingautomated biddingconditional modeling
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